Privacy Policy

Last Updated: April 3, 2026

This Privacy Policy explains how Ashli Ferguson ("I," "me," or "my") collects, uses, and protects your information when you visit ashliferguson.com ("Site") or purchase digital products from the template shop.

By using this Site, you agree to the practices described below.

1. Information I Collect

1.1 Information You Provide

When you make a purchase or contact me, I may collect:

  • Name

  • Email address

  • Billing address

  • Payment information (processed securely by third-party providers — I do not store your card details directly)

1.2 Information Collected Automatically

When you visit the Site, certain data may be collected automatically, including:

  • IP address

  • Browser type and version

  • Device type and operating system

  • Pages visited, time spent on pages, and referring URLs

  • Cookies and similar tracking technologies

This data is collected through Squarespace's built-in analytics and any third-party analytics tools integrated on the Site (e.g., Google Analytics).

1.3 Cookies

The Site uses cookies to enhance your browsing experience, remember preferences, and gather usage data. You can manage or disable cookies through your browser settings, though doing so may affect Site functionality.

2. How I Use Your Information

I use the information collected to:

  • Process and fulfill your purchases and deliver digital products.

  • Send order confirmations and download links.

  • Respond to your questions, messages, or support requests.

  • Improve the Site's content, design, and user experience.

  • Monitor Site performance and troubleshoot technical issues.

  • Comply with legal obligations.

3. Email Communications

If you make a purchase or subscribe to updates, I may send you:

  • Transactional emails (order confirmations, download links, support responses).

  • Occasional marketing emails about new templates, products, or updates.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in every email. Transactional emails related to your purchases are not opt-out eligible.

4. How I Share Your Information

I do not sell, rent, or trade your personal information. I may share your data only with the following:

  • Payment Processors (e.g., Stripe, PayPal) — to securely process transactions.

  • Platform Provider (Squarespace) — which hosts the Site and processes commerce functionality.

  • Analytics Providers (e.g., Google Analytics) — to understand Site traffic and usage patterns. This data is aggregated and not used to personally identify you.

  • Legal Compliance — if required by law, regulation, or legal process, or to protect my rights, property, or safety.

5. Data Retention

I retain your personal information only as long as necessary to fulfill the purposes described in this policy, including:

  • Purchase records and transaction history are retained for accounting and tax compliance purposes.

  • Email addresses for marketing are retained until you unsubscribe.

  • Analytics data is retained according to the default settings of the analytics provider.

6. Data Security

I take reasonable measures to protect your personal information from unauthorized access, alteration, or destruction. However, no method of electronic transmission or storage is 100% secure, and I cannot guarantee absolute security.

7. Third-Party Links

The Site may contain links to external websites or services that are not operated by me. I am not responsible for the privacy practices of third-party sites. I encourage you to review their privacy policies before providing any personal information.

8. Children's Privacy

This Site is not directed at individuals under the age of 13, and I do not knowingly collect personal information from children. If I become aware that I have inadvertently collected data from a child under 13, I will take steps to delete it promptly.

9. Your Rights

Depending on your location, you may have the right to:

  • Access the personal information I hold about you.

  • Correct inaccurate or incomplete information.

  • Delete your personal information, subject to legal retention requirements.

  • Opt out of marketing communications.

  • Request a copy of your data in a portable format.

To exercise any of these rights, please contact me at hello@ashliferguson.com. I will respond within a reasonable timeframe.

9.1 California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, request deletion, and opt out of the sale of personal information. I do not sell personal information.

9.2 European Economic Area (EEA) Residents

If you are located in the EEA, your data is processed in accordance with applicable provisions of the General Data Protection Regulation (GDPR). The legal basis for processing your information includes performance of a contract (purchases), legitimate interest (analytics and Site improvement), and consent (marketing emails).

10. Changes to This Policy

I may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last Updated" date. Your continued use of the Site after changes are posted constitutes your acceptance of the updated policy.

11. Contact

If you have any questions or concerns about this Privacy Policy, please reach out:

Ashli Ferguson Email: hello@ashliferguson.com Website: ashliferguson.com