Camille Rose brought its celebration of curls and culture to Essence Fest in New Orleans. I led creative direction and design across social campaign assets, airport graphics, and branded activation materials.

Extend the brand experience beyond the festival itself. Airport placements offered an opportunity to welcome attendees into Camille Rose’s world as they arrived, connecting that first encounter with the brand’s digital and on-site presence.

Treat each encounter as part of one connected experience. I extended Camille Rose’s established visual identity across social, out-of-home, and activation graphics, adapting composition and scale to make the Essence Fest attendees feel immersed into the brand world.

A unified Essence Fest presence spanning digital communications, airport placements, and branded activation moments. The work carried Camille Rose’s identity across formats and spaces, bringing consistency to how attendees encountered the brand throughout their visit.