Essence Gant is a beauty, lifestyle, culture journalist, content creator, and former Beauty Director at BuzzFeed. I designed her visual identity and website to give her work and perspective a dedicated digital home.

A career spanning editorial, content creation, and brand partnerships needs a clear connecting thread. The opportunity was to make Essence’s perspective the foundation of a personal brand that could hold the full breadth of her work.

Build the experience around the person behind the bylines. A vibrant visual identity brought Essence’s personality forward, while the website brought her articles, collaborations, and media work together around her focus on beauty, identity, and culture.

A vibrant personal brand and creative hub where readers and potential collaborators could discover Essence’s work, understand her perspective, and explore the different ways she shows up in media.