Black Girls In Media creates opportunities for minority women to connect and grow within the media industry. For its New York City summit, I led the creative translation of that mission across digital campaign design and the event experience.

For it's first time in NYC how can I make New York a part of the story? The city’s culture of movement and connection offered a way to express the summit’s purpose: bringing women together to find community and discover their next opportunity.

Draw from the transit system that connects New York to create a visual language for a community built on connection. Train lines and MetroCard references anchored the direction, linking digital communications and event signage through a distinctly local identity.

A summit presence that carried New York’s energy from the first digital impression into the event itself, giving campaign assets, the landing page, and physical signage a shared creative point of view.