Black Girls In Media creates opportunities for minority women to connect and grow within the media industry. For its Dallas summit, I developed and executed the complete creative identity, from logo design and key art to motion graphics, digital campaigns, and the event’s visual experience.

Create an identity that celebrated the women shaping media and made attendees feel like the main character. The design needed to build anticipation for the summit and translate across screens, print, and physical spaces.

I built the visual system around jewel tones, elegant typography, and high-impact imagery. I designed the summit logo, developed the key art, and created motion graphics, then extended the identity across the launch campaign, landing page, speaker announcements, printed collateral, signage, stage graphics, and branded environments.

A cohesive summit identity carried from the first announcement to the event itself. By designing every touchpoint from start to finish, I gave the Dallas summit a consistent visual presence that centered its community and connected the campaign with the in-person experience.