Mood: CreativeLA NYC

THE 876 PROJECT

Context

Give the organization a contemporary identity that honored its roots while clearly expressing its purpose today. The rebrand needed to make that history meaningful to a new generation and establish a recognizable foundation for its community work.

Opportunity

Give the organization a contemporary identity that honored its roots while clearly expressing its purpose today. The rebrand needed to make that history meaningful to a new generation and establish a recognizable foundation for its community work.

Approach

I built the strategy around “A Legacy Forward,” treating heritage as the foundation for the organization’s future. From that central idea, I developed the logo and visual identity system, translating the brand’s story into a cohesive design language that connected its educational legacy with its mission of youth empowerm

Impact

A defined brand identity that marked the transition from Voyce Inc. to The 876 Project. The work gave the organization a clearer story and a consistent visual foundation for communicating its mission across community, digital, and institutional spaces.

Credits

Creative Director
Ashli Ferguson

THE 876 PROJECT

Context

Give the organization a contemporary identity that honored its roots while clearly expressing its purpose today. The rebrand needed to make that history meaningful to a new generation and establish a recognizable foundation for its community work.

Opportunity

Give the organization a contemporary identity that honored its roots while clearly expressing its purpose today. The rebrand needed to make that history meaningful to a new generation and establish a recognizable foundation for its community work.

Approach

I built the strategy around “A Legacy Forward,” treating heritage as the foundation for the organization’s future. From that central idea, I developed the logo and visual identity system, translating the brand’s story into a cohesive design language that connected its educational legacy with its mission of youth empowerm

Impact

A defined brand identity that marked the transition from Voyce Inc. to The 876 Project. The work gave the organization a clearer story and a consistent visual foundation for communicating its mission across community, digital, and institutional spaces.

Credits

Creative Director
Ashli Ferguson
Logo
Ashli Ferguson. All rights reserved.